Do you value your reputation?
Of course you do! It has everything to do with being a doctor, right? Your credentials, where you went to school, what patients say about you… it all matters. It all has a direct effect on the success of your practice, too.
Chances are, you already know this. You’re already aware of the impact Google, Yelp, and Facebook have on your reputation. The question is, how much of an impact do sites like these actually have?
At ReviewJump, the unique reputation management software I just launched, we don’t like to guess. We prefer an analytical and scientific approach, especially when it comes to the subject of an online reputation.
And as an orthodontist, you can greatly benefit from our research! Here are three statistics you should know, along with how to take advantage of them:
Orthodontists in Google’s top three local search results have an average of 69 reviews, compared to just 26 reviews in the next three results.
This one’s easy… quantity of reviews matters. Take a look at the distribution of reviews in this screenshot of a typical set of six local search results on Google:
In other words, the more reviews you have, the higher you’ll likely rank on Google. So, if you want more inbound phone calls from new patients, get more reviews.
Doing so offers a side benefit as well. We all know that every single patient can’t be pleased. Some people are just born negative, and they’ll publicly bash your good name online, no matter how well you treat them.
With every 5-star review you obtain, you also help bury any negative reviews you may have. The starker the contrast between your quantity of positive and negative reviews, the more your rating improves.
54% of people have read online reviews before buying from a local business.
Since potential patients value online reviews, so should you.
GE Capital provides support to this statistic with one of their own: 81% of consumers research online before making a big purchase.
Keep in mind, online reviews also help get more new patients from sources other than Google, Yelp, or Facebook. For example, if you receive a referral from another patient, statistics show that referral is going to conduct research about your practice before calling you.
Chances are they’ll “Google” your name and read your online reviews. When they perform this research, what will they find?
Orthodontists with the most reviews are six times more likely to appear in Google’s top three local results.
Similar to the first statistic above, this one has to do with quantity of reviews. The difference here is that it refers to the orthodontist with the most reviews. My screenshot above exemplifies this.
Whether I’m speaking on stage or with an individual client, I like to provide the following 3-step advice:
- To help your business stand out on Google’s local search results, obtain five reviews to acquire the eye-grabbing 5-star graphic in your local listing.
- Then, make it a goal to obtain the most reviews amongst your competitors.
- Finally, make it a goal to blow your competition out of the water by getting twice as many reviews as the next best competitor.
If you have the most reviewed practice in your city, you are much more likely to rank at the top of Google’s local results; six times more likely to be exact!
Brodie Tyler is an experienced speaker, published author, innovative entrepreneur, and founder of ReviewJump, a reputation management web application. Since 2000, Brodie has helped companies grow using proven, diverse lead generation and digital marketing strategies.