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How To Brighten Anyone’s Day

As a practicing orthodontist, I am passionate about helping people achieve the smile of their dreams.  My 30 years experience in the field is what prompted me to write my book, Its All About Millimeters; How Small Changes Can Make a Big Impact in Your Business and Your life. I saw how small, millimeter changes in a patient’s bite and smile, made an enormous difference in their self-esteem and opportunities for their life. I am not suggesting that in order to brighten someone’s day you need to be an orthodontist!  However, in my practice, it is all about smiles. And smiles brighten the world. Have you ever noticed …

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What Do Patients Really Buy From Us?

On a recent cross-country trip, I had the fortunate opportunity to read the book How To Win Customers and Keep Them For Life, by Michael LeBoeuf. I don’t have time to share all the compelling ideas I learned from this author, so I urge you to get a copy for your personal development library. However, there is time to go over what I consider to be the most important chapter in the book: “The Only Two Things People Ever Buy.” Leo Burnett, the founder of the worldwide Leo Burnett advertising agency, once said, “Don’t tell me how good you make it; tell me how good it makes me …

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The Only Formula For Success

Thomas J. Watson, founder of IBM, once said, “Would you like me to give you the formula for success? It’s quite simple, really. Double your rate of failure. You are thinking of failure as the enemy of success. But it isn’t all that. You can be discouraged by failure – or you can learn from it. So go ahead and make mistakes. Make all you can. Because, remember, that is where you will find success.” Many of us see successful people in our profession, but also in other fields such as law, finance, music, medicine, art, computers, technology, and more. You get the idea … there are many …

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Are Your Patients Groupies?

A “groupie” for most of us is someone who is obsessed with a particular band and follows them on tour. Some of you reading this may relate to being obsessed with a particular band in your high school or college days! However, if you look up the definition of groupie, you will find that Webster’s dictionary also defines a groupie as an ardent fan of a celebrity or of a particular activity. Wouldn’t you love to have “Doctor X or Practice Y”  groupies? Of course you would! I know you are thinking that it could be a bit “creepy” to have patients be that “obsessed about their dental …

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Who Rents Space in Your Brain?

I recently was listening to a podcast and the speaker was talking about stress and worry.  He made this statement, which has stuck with me. He told the listeners that he is careful who rents space in his brain. He was speaking in the context of not allowing worry, stress and anxiety to take up residence in his brain and cause him to lose sleep, suffer health problems or waste valuable time on things that he felt would eventually take care of themselves. For me the visual is a tenant who might be leasing an apartment or house I own. The “good” tenant keeps the apartment clean and …

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What You Can Learn From a Successful Restaurant

Many of us may have a hard time understanding how running a restaurant in anything like a dental or orthodontic practice. I mean you have burgers and fries to prepare instead of crown preps or retainers. Technically a huge difference. But from the customer or patient’s standpoint is there a difference? I know you are thinking of course there is a difference…. Any 16 year old can grill a burger, but certainly is not educated or trained to prep a 3 unit bridge or place brackets and wires or set up a clincheck. So how are they the same? There is a different skill set involved with producing …

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Your Real Job

I recently returned from a trip to India where I had the opportunity to speak to 150 Orthodontists over 3 separate days about Invisalign. My job was to present finished cases and teach them how to use the Invisalign software, to provide predictable and efficient results for their patients. Having had the opportunity to treat our own patients in our offices, plus the 1000’s of cases I consult on for my coaching clients, I am confident in my ability to make the process of working on a “clincheck” seem less daunting for doctors who are learning to navigate the “art and science” of Invisalign. I can give them …

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Your Patients Are Changing…Are You?

Having been in practice for over 31 years I can say without a doubt, patients and parents have changed the way they search and decide on Orthodontic treatment for themselves and their families. For those of you reading this that are General Dentists, the same is true for your patients too. Back in 1986 when I finished my Orthodontic residency, it was rare for a patient to come in and either tell me they were going to another 3 or 4 consultations or that they had already had 4 consultations and we were number 5. Another rarity was the patient who came in and wanted to negotiate your …

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Live Like There’s No Tomorrow

Starting back in High School, when I joined the track team, I have loved to run. While in college, there was no opportunity to join a women’s track team, I became friends with the men’s cross country team and started to practice with them every day. I grew to love the long distance runs and continued to run miles and miles and even ran the California International Marathon in Sacramento in 2007. Since that time I have gradually to shifted to other forms of exercise such as Yoga, Circuit Training and Walking and most recently got back on my road bike. My husband has been wanting me to …