Cathy Hazen began her professional career in Automotive Sales, and entered Orthodontics as a Treatment Coordinator in 2009. She is currently the Operations Director for Dr. Michael Lanzetta and DOS, an Invisalign only practice in downtown Detroit. With her background in sales, she has worked out effective and practical ways to increase case acceptance by exceeding expectations with “Little Wows” throughout the entire practice.
In 2011, Cathy created 3 Leaf Consulting and has been continuously asked by Align Technology to travel throughout North America sharing her success with Invisalign.
If you aren’t asking for the START, you are doing a disservice to your families!
I sit here at 4:00 AM, as I do these days because as I get older, I’m turning into my father, “A ridiculously happy and upbeat morning person.” No one from my college days would ever believe it.
So I’m sipping my coffee and thinking about my father. My dad was an incredibly successful on-the-road salesman. I have had the good fortune to be raised by a salesman who gifted me the “sales gene.” The saying, “She could sell ice to Eskimos,” has always followed me. All of this reminiscing made me think, “I am so proud to be the ‘salesperson’ of the practice.”
Over the years, as I travel the country speaking for Invisalign, when I mention that I have a background in car sales and use the word “salesperson,” it brings a response of, “You’re not pushy.”